A startup design studio built to help early-stage companies look clear, credible and ready to grow. Alex, the founder of Penguin Dept., designed and developed this website himself, because what better way to showcase your work than by putting it into practice on your own brand?
Most young startups either look generic or overdesigned. We built Penguin Dept. to solve that balance: distinctive enough to be remembered, simple enough to build trust, and flexible enough to work across brand, web and product.
Colrosa needed a sharp, modern identity that positioned its AI automation services as intelligent, reliable and human. The logo had to feel precise and forward-thinking while working seamlessly with the founder’s existing architectural imagery.
The forward-leaning mark represents speed, progress and automation. Its form carries into the italic wordmark, where one line becomes the “l” in Colrosa—connecting the symbol and name into one cohesive identity.
Our thinking was to make AI infrastructure feel more approachable, using a friendly character and a bold visual system built around connection and communication.
The character turns complex AI infrastructure into something friendly and recognizable. Its fluid, multi-limbed form represents one intelligent agent managing multiple conversations, while the rounded wordmark keeps the identity approachable and cohesive.
We reimagined Agentcard’s hero and sign-up flow to make agent-powered payments feel immediate, secure and distinctly futuristic.
The concept uses electric green light, dense halftone textures and a focused card motif to turn invisible payment infrastructure into something tangible. A high-contrast interface keeps the experience clear while reinforcing speed, trust and user control.
This space is reserved for an ambitious startup ready to look as strong as what it's building
